Updated Orthopedic Ads
After a company-wide rebrand and the hiring of several new team members, I wanted to introduce the orthopedic team to the community under the new name and brand. I wrote the copy and worked with a graphic designer to:
Modernize the look and feel of the advertising suite
Update branding colors
Remove the overall “business” of ads and billboards, i.e. remove drop shadows and non-impactful copy.
Below are examples of old and updated ads.
Old orthopedic ad