Updated Orthopedic Ads

After a company-wide rebrand and the hiring of several new team members, I wanted to introduce the orthopedic team to the community under the new name and brand. I wrote the copy and worked with a graphic designer to:

  • Modernize the look and feel of the advertising suite

  • Update branding colors

  • Remove the overall “business” of ads and billboards, i.e. remove drop shadows and non-impactful copy.

Below are examples of old and updated ads.

Old orthopedic ad

Updated billboard - showcasing team

Updated ad - introducing surgeons

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